The Future of Delivery
When we order food, we usually enter an address.
But what happens when we want a delivery in a place where an address cannot show exactly where we are, such as Hangang Park or Seoul Forest?
Getting to the entrance of the park may not be difficult for the delivery driver. The real problem begins after that.
“Which entrance did you use?”
“Can you see the big tree?”
“We’re on a picnic mat inside the lawn near the small pond.”
Explaining exactly where we are often requires more information than we expect.
We can share our location on a map, but maps show space from above. In the real world, they do not always make it immediately clear what to look for or which direction to move.
A point on a map can show a location, but finding that point in the real world still often depends on verbal directions.
These 2 NIN Story videos began with that experience.
What if, instead of explaining a location with a long series of directions, we could leave a marker directly in the place itself?
NIN Spot can be used for free at any location for 24 hours.
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The future of delivery begins where the address ends.
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